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For your consideration
BTF shares a few of the business lessons learned over a lifetime.
Sales
and Marketing Plan
- The best
marketing and sales program is to make your business healthy.
- A healthy
business tries many new things that produce wisdom and scars.
- Borrow from
the success of others.
- Without a
clear goal no one can lead, follow, or manage.
- Hard work
and dedication will not overcome skill and technology.
- Don't compete
for market share, offer unique products and services.
- Challenging
employees to a serious commitment attracts good people.
- Do not trap
your company with costly infrastructure.
- Know what
is important and what is not in your business.
- Every decision
must satisfy the customer, make a profit, and protect assets.
BTF
is a Management Consultant Company that operates as a profit center
whose first rule is DO NO HARM. BTF Management Consultants
can contribute to your company growth, profit, and management skill.
The challenge of solving sales and marketing problems, dealing with
employees, and expanding markets is our business.
Management
is a profession that begins with a goal, commitment, and a plan.
The strength of BTF is the development of an operating plan that
can be expanded by each level until direct instructions for execution
have been generated. The integral concepts of a successful sales
and marketing plan are:
-
Customer satisfaction - Contractual as well as perceived obligations
must be satisfied.
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Cost Control - Equal or exceed the original profitability forecast.
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Risk Control/Communications - Early problem recognition and
resolution by a planned flow of documented progress and status
information
The
development of a plan as described will allow planned execution
with the capacity for performance measured against predetermined
standards.
BTF
will document all work in a company Sales and Marketing operations
manual as well as electronically. The BTF services include:
- Maximize
company income.
- Control
expenses.
- Recognize
that people are the real value in a company and improve performance.
- Establish
benchmark standards.
- Maintain
Excellence.
- Solve problems
economically, with innovative installed solutions.
- Improve
communications.
- Control
risk.
The
BTF experience has proven that the potential of people is the untapped
resource of business. The main requirement is to move everyone in
the same direction at the same time. The leadership and teaching
skills along with talented people are available inside BTF. BTF
is available to document, detail, and implement the ideas presented
above.
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